Marketing Communications: Offline and Online Integration, Engagement and Analytics by P. R. Smith, Ze Zook

Download free ebooks smartphones Marketing Communications: Offline and Online Integration, Engagement and Analytics 9780749473402 MOBI DJVU PDF by P. R. Smith, Ze Zook (English literature)


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  • Marketing Communications: Offline and Online Integration, Engagement and Analytics
  • P. R. Smith, Ze Zook
  • Page: 586
  • Format: pdf, ePub, mobi, fb2
  • ISBN: 9780749473402
  • Publisher: Kogan Page, Ltd

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Download free ebooks smartphones Marketing Communications: Offline and Online Integration, Engagement and Analytics 9780749473402 MOBI DJVU PDF by P. R. Smith, Ze Zook (English literature)

Overview

Presenting modern marketing communication theories and tools in an accessible and jargon-free way, this new sixth edition of Marketing Communications, has been updated to specifically focus on integrating online and offline techniques with a social media approach.  All the chapters include new mini-case studies and real-life examples to reflect the many digital developments which have occurred since the fifth edition's publication in 2011.



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